GHIA AD CAMPAIGN
ADVERTISING + COPYWRITING + CREATIVE DIRECTION
DELIVERABLES
Full-Page Print Ad Series
Social Media Ad Series
3D Rendered Images
Social Media Ad Series
3D Rendered Images
PROJECT SCOPE
Ghia drinks are an all-natural, non-alcoholic solution for social gathering refreshment needs. I elected to create multi-media advertisements for their signature aperitif drink, Le Spritz.
Le Spritz is a taste of summer in a can, so I wanted to show off the sensation of drinking Le Spritz. I created a print ad series of each Le Spritz flavor. Each “paradise” for the cans was rendered in Adobe Dimension.
Since Ghia is fresh on the mock-tail scene, I created some social media ads to show off Le Spritz to new customers. The three story ads utilize user-generated content, user interaction, and casual promo. The three main feed ads work cohesively with the print ads to elude to the flavor of Ghia’s signature drink.
Social Media Ads
Print Ad Series
3D RENDERING
In order to create the images for the ads, I worked in Adobe Dimension. I sourced a 200 ml can 3D model and recreated the label designs on the Le Spritz cans. In Dimension, I messed with general composition, lighting, backgrounds, materials, and more. Once I was satisfied with the composition, I rendered the images. I then took the renders into photoshop, where I added the sparkly effect to the cans. I finished these in Illustrator, where I added the graphic elements and text.
This campaign was created for a class project, with no affiliation to GHIA.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of GHIA. The use of the trade name, copyright, or trademark in my student portfolio for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. GHIA does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.
